KJ Conteh’s “Something New” PR Campaign Success

The Something New campaign successfully introduced KJ Conteh’s latest work to new audiences, reinforcing his global reach and influence. With strong press coverage, radio play, and DSP recognition, this campaign laid the foundation for continued growth and visibility.

Artist: KJ Conteh

Campaign Period: January 24 – March 15, 2024

Single: Something New (feat. SYD & DB Bantino

Label: Kabaya Recordings

About KJ Conteh

Born in Los Angeles, California, KJ Conteh is an American-born Congolese/Gambian producer who has worked with some of the biggest names in music, including 50 Cent, Snoop Dogg, Wiz Khalifa, AKA, Dr. Dre, and T.I.. Raised between Congo, Belgium, South Africa, and the U.S., KJ’s sound is a fusion of global influences, blending R&B, hip-hop, and alternative elements.

His career highlights include producing:

•⁠ ⁠Happy New Year– 50 Cent

•⁠ ⁠Kush Ups– Snoop Dogg ft. Wiz Khalifa

•⁠ ⁠⁠Dreamwork– AKA & Yanga (5× Diamond-certified)

•⁠ ⁠LA Here’s 2 U – Snoop Dogg ft. Kurupt & Daz

•⁠ ⁠Up To Something – DA L.E.S

With Something New, KJ continues to push creative boundaries, delivering an entrancing alternative track featuring SYD (credits: Zayn, Kehlani, The Neighbourhood) and DB Bantino (credits: Chris Brown, Tory Lanez, Offset)

Campaign Achievements

• Major Online Press Coverage – Featured in 19 online publications, boosting awareness across South Africa, West Africa, and the U.S.

•⁠ ⁠Radio Distribution to 300+ Stations – Something New was sampled to key South African radio stations.

•⁠ ⁠⁠Radio Interviews Secured– Metro FM (South Africa) & Hot FM (Nigeria).

•⁠ ⁠Print Media Features– Daily Sun & IOL published exclusive interviews with KJ Conteh.

•⁠ ⁠⁠DSP Recognition– Something New received coverage on Apple News.

•⁠ ⁠Added Value PR Efforts – The Something New music video will be submitted for additional media placements in South Africa.

Notable Media Placements

•⁠ ⁠Online Media Report – Full breakdown of media features

•⁠ ⁠⁠Radio Features & Interviews – Metro FM & Hot FM + 300+ radio stations serviced

•⁠ ⁠Print Media Features – Daily Sun & IOL

•⁠ ⁠Digital Streaming Platforms (DSPs) – Featured on Apple News

KJ Conteh on “Something New”

“In today’s world, everyone is following a trend. Everything sounds the same. I don’t just want to create music—I want people to feel something. I’m drawing inspiration from global sounds to create my own lane—something new.”

SS Public Relations looks forward to building on this momentum for KJ Conteh’s next release!