Onesimus’ “My Woman” PR Campaign Success in West Africa

Malawian Afrobeats sensation Onesimus made a powerful impact with his latest single, My Woman, in the West African market, thanks to a strategic PR campaign executed by SS Public Relations. The campaign, which ran from October 30 to November 3, 2023, focused on amplifying the song’s reach through a comprehensive media tour covering TV, radio, and social media platforms across Nigeria and beyond.

Campaign Execution & Achievements

SS Public Relations was tasked with maximizing media visibility for My Woman within the Nigerian market, ensuring Onesimus’ music reached a broader audience. The campaign successfully secured multiple high-profile media placements across Africa and internationally, driving engagement and awareness for the track.

Key Success Metrics:

•⁠ ⁠100% Target Achievement - The campaign delivered outstanding results, meeting all agreed-upon goals.

•⁠ ⁠Diverse Media Exposure – The single was featured in digital press, interviews, and social media posts across Africa and the U.S.

•⁠ ⁠Smooth Execution – The client experience was seamless, with Onesimus and his team finding the process easy and highly effective.

Top Media Placements

The My Woman PR campaign secured wide-reaching digital press coverage, with features in top-tier publications:

• More Branches (Africa)

• Groove Africa (Africa)

• News Ghana (Africa)

• Remixd Magazine (U.S.)

• Drummr Africa (Africa)

• Hip Hop Since 1987 (U.S.)

• Pulse Nigeria (Nigeria)

• The Hype Magazine (U.S.)

Additionally, Onesimus received an exclusive interview on Lambo Xtra, further strengthening his presence in the Afrobeats scene.

The Power of PR

This campaign is a testament to the power of a well-executed PR strategy. By strategically placing My Woman in key media outlets, SS Public Relations helped amplify Onesimus’ reach, increase streams, and boost visibility in one of Africa’s biggest music markets.